Handing Out Promo Cards at Conventions

I have a wonderful friend who has agreed to hand out promo cards for my new book (which is free) at Dallas Fan Days this coming weekend.  I am blessed with such wonderful friends who would hand out a hundred or so cards to various celebrities, published authors and convention goers.

I created this promo card using Pages:

I’m hoping to have a successful day this weekend even if I can’t make it to Fan Days (and I’d like to, because Stan Lee will be there).  I think if I can take my friend out to dinner or give him a free book out of the deal it will be worth it.  Who knows how many people, influential or otherwise, will get a promo card, get curious, and download the book.

The trick is to create a small card (about the size of a business card) that has everything you can fit onto it about your book without being too much to see.  I know mine looks busy, but on this small card is a blurb about the book, a QR Code that leads them to the Smashwords website to get a free copy, announcements about upcoming installments and then the URL of my blog.  If I’ve learned anything about advertising, the words “FOR FREE” (and a catchy looking cover image) are the two most important things you can place on one of these promo cards.

I printed them on glossy card stock at OfficeMax for around $15 for 200 cards (or 20 sheets, front and back) and will get a lot of use out of them in the next few weeks as I amp up the promotion of Book 2: The U.S.S. Ronald Reagan.

Here’s hoping.

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One thought on “Handing Out Promo Cards at Conventions

  1. This is a great idea! ALthough I’ve seen them on various items, I am a little unsure what a QR Code is, how it works and how one goes about putting it on things. Looks like I have a bit of research ahead of me, to figure it all out! 🙂

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