Natalie Bright has written an excellent article about making retail connections for self-publishers. Awesome stuff!
Making Retail Connections
By Natalie Bright
If you’ve self-published a book, it’s up to you to establish retail connections.
An author once told me that he’d only intended to write the book, and never wanted to be a book salesman. Now he’s traveling around with a car full of books. Welcome to the reality of today’s publishing world. How are people going to read your book, if they don’t know it exists?
As the CEO of YOU, guess who is in charge of book promotion?
Make the Connection
While the internet offers a multitude of book promotion opportunities, for this particular post, I want to talk specifically about working with retail outlets and how to approach owners or managers.
On cold calls, approach them in a friendly, cooperative manner, introduce yourself and ask if they’d like to see your book. Most bookstore owners are always interested in talking to…
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